PLATINUM BLONDE SHAMPOO

COOLS BRASSINESS • ELIMINATES WARMTH

Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell®. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.

Hair Type:

Ideal for Color-Treated Hair.

Fragrance:

Refreshing cucumber melon scent with soft underlying notes of violet and water flower.

Stylist Tip:

Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

How To Use:

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.